IN TODAY’S RAPIDLY EVOLVING BUSINESS LANDSCAPE, ORGANISATIONS RECOGNISE THE NEED TO EMBED INNOVATION INTO THEIR DNA AND CULTURE, MAKING INNOVATIVE MINDSETS AND BEHAVIOURS A PART OF EVERYDAY WORKING LIFE. THE BENEFITS ARE SIGNIFICANT: BREAKTHROUGH IDEAS THAT DRIVE COMMERCIAL OBJECTIVES AND A CULTURE THAT EMBEDS INNOVATION AS A CORE COMPETENCE. INNOVATING IS MUCH MORE THAN HAVING A GOOD IDEA. IT REQUIRES VARIOUS SKILLS, KNOWLEDGE, CULTURE, AND PROCESSES TO BRING IDEAS TO FRUITION AND CREATE A SUSTAINABLE IMPACT.